Twentyfour london is a bar and nightclub that opened near Oxford Circus in central London in September. But this is a bar with a dramatic difference where the walls take varying forms according to your every whim. Whether you want to drink among Californian desert scenery, or have a projected image of models walking up and down a catwalk, the choice is yours. You can even use your images and videos. And, if that wasn’t enough, you can play with interactive virtual Koi carp, summon the barman by placing your hand on the bar, or have your drinks notify him when they are empty.